“Never take your eyes off the cash flow because it’s the lifeblood of business.”

—Sir Richard Branson

“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”

— Peter Drucker

Optimal consistently reduces or even eliminate its clients’ credit card fees one of three ways:

New Rules. New Solution. Recently, California businesses helped pass a law that enables customers to pay all or part of the credit card fees when making a payment.

Businesses can now keep 100% of their sale and instantly reduce costs, improve cash-flow and increase net profits. Thousands of businesses across the country are now benefitting from this new law increasing net profits by up to 3%.

Works for Online, In Office and In Person transactions. Fully compliant for B2B, B2C, municipalities, utilities, professional services and e-commerce. Gas stations have been offering cash discounts for years. Cities, States and utilities are also adding a service charge for credit card payments.

Nothing changes — except your costs are lowered 20-30%.

We know that most companies are paying much more than they should be for merchant services.

Using our industry expertise, proprietary tools and data bases, we lower costs with your current merchant services providers, including the processor, gateway, integrated software and/or shopping cart.

We act as Advocates / Consultants and either negotiate on your behalf or coach you throughout the entire process. We share a portion the newfound savings for 6-12 months

In most cases, Optimal can lower your cost-s by 20-50% and seamlessly integrate with your Shopping Cart, ERP and Accounting software. We also provide white-glove support and help with PCI Compliance.

By becoming our clients agents or account managers, we lower their overall fees several ways. First, we look at fee structures and rates. We have found that many times, even relatively large companies are being charged what we consider to be exorbitant rates. We then look at gateways, miscellaneous fees, chargebacks, downgrades and penalties. We help our clients eliminate any hidden or unnecessary penalties or fees.

We also determine and discuss any best-practices, which could further reduce their overall costs, including using ACH whenever possible. ACH (Direct Debit or Electronic Check) eliminates unnecessary credit card fees by transferring funds directly from the customer’s bank account to yours for as little as $0.30 per transaction. ACH is ideal for any organization with recurring payments such as dues, donations or subscriptions.

We’d love to help you reduce costs. For a free, no obligation assessment to see how much your organization can save click here.